Privacy Policy

Introduction

At LDC Ski, we are committed to protecting your privacy and handling your personal information responsibly, securely and transparently.

This Privacy Policy explains how we collect, use, store, share and protect your personal information whenever you interact with us. It applies whether you visit our website, make an enquiry, request a quotation or service through us, subscribe to our newsletter, contact us by email, telephone, WhatsApp or social media, or otherwise communicate with us.

LDC Ski acts as an independent introducing intermediary between clients and independent accommodation providers and, where requested, providers of ancillary services. As part of our Requested Services, we may collect and process personal information to provide recommendations, quotations, introductions, communicate with Relevant Suppliers on your behalf and provide ongoing administrative support. We only collect and process the personal information reasonably necessary to provide those Requested Services, comply with our legal obligations and operate our business.

We are committed to processing your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and all other applicable UK data protection legislation.

Please read this Privacy Policy carefully so you understand how we collect and use your personal information, your rights, and the choices available to you.

This Privacy Policy should be read alongside our Terms & Conditions, Website Terms of Use and Cookies Policy.

Definitions

In this Privacy Policy, the following definitions apply:

“LDC Ski”, “we”, “our” or “us” means LDC Ski, a sole trader business owned and operated by Laura Clarke.

“Website” means www.ldcski.com together with any associated webpages operated by LDC Ski.

“Personal Data” means any information relating to an identified or identifiable individual, as defined under the UK GDPR.

“Processing” means any operation performed on personal data including collecting, recording, organising, storing, updating, using, sharing, restricting or deleting it.

“UK GDPR” means the United Kingdom General Data Protection Regulation, together with the Data Protection Act 2018 and any legislation replacing or updating those laws.

“You” or “your” means any individual who visits our website, makes an enquiry, requests information, or services through LDC Ski or otherwise provides us with personal information.

Scope of this Privacy Policy

This Privacy Policy applies to all personal information collected and processed by LDC Ski in connection with our business activities, not just through our website. It covers personal information collected when you:

visit or use our website;
submit an online enquiry or contact form;
request a quotation or recommendation;
request introductions to Relevant Suppliers;
ask us to provide Requested Services;
communicate with us by email, telephone, WhatsApp, text message or social media;
subscribe to our newsletter or marketing communications;
provide information required to facilitate arrangements with a Relevant Supplier;
leave a review or testimonial; or
otherwise interact with LDC Ski.

This Privacy Policy does not apply to websites operated by third parties that may be linked from our website. Those websites have their own privacy policies, and we recommend that you read them before providing any personal information.

Who We Are

For the purposes of the UK GDPR, LDC Ski is the Data Controller of the personal information you provide directly to us. This means we decide how and why your personal information is processed in relation to the services we provide.

Where we introduce you to accommodation providers, transfer companies, ski schools, equipment hire providers or other Relevant Suppliers, those organisations will usually act as separate Data Controllers for the personal information they require to provide their own services. They will process your information in accordance with their own privacy policies, and we encourage you to read those policies where applicable.

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact:

LDC Ski

Email: laura@ldcski.com

Telephone: +44 (0)7759 522055

Website: www.ldcski.com

The Personal Information We Collect

The personal information we collect depends on the nature of your enquiry, booking or interaction with LDC Ski. We only collect information that is necessary to provide our services, fulfil our legal obligations and operate our business effectively.

Information you provide directly

When you contact us or make a booking, we may collect information including:

Your name and title.
Postal address.
Email address.
Telephone number.
Preferred method of communication.
Details of your enquiry requirements.
Information relating to your chosen accommodation or travel services.
Information about the members of your travelling party.
Any correspondence you send to us by email, telephone, WhatsApp, text message, social media or post.
Feedback, reviews or testimonials you choose to provide.
Marketing preferences and newsletter subscription choices.

Travel and Arrangement Information

Where you ask us to introduce Relevant Suppliers, we may collect additional information, including:

Names of all guests travelling.
Ages of children where relevant.
Arrival and departure dates.
Flight details where required for airport transfers.
Accommodation preferences.
Lift pass requirements.
Ski or snowboard hire requirements.
Ski or snowboard lesson requirements.
Special requests.
Emergency contact information where provided.

We only request information that is reasonably necessary to arrange the services you have asked us to provide.

Special Category Data

Occasionally, you may choose to provide information relating to:

dietary requirements;
allergies;
mobility requirements;
disabilities; or
medical conditions that may affect your holiday arrangements.

We will only process this type of information where it is necessary to arrange the services you have requested, where you have chosen to provide it, or where we are otherwise permitted or required to do so by law. Where appropriate, this information may be shared only with the Relevant Suppliers to enable them to provide the requested service safely and appropriately.

Payment Information

LDC Ski does not collect or store your payment card details. Payments are made directly to the Relevant Suppliers using their own secure payment systems. Where we receive information relating to payments, invoices or booking balances, we retain only the information necessary for accounting, administration and record-keeping purposes.

Technical Information

When you visit our website, we may automatically collect certain technical information, including:

IP address.
Browser type and version.
Device type.
Operating system.
Time zone setting.
Pages viewed.
Date and time of your visit.
Referring website.
Website usage statistics.
Cookie and analytics information.

Further information about cookies can be found in our Cookies Policy.

How We Collect Your Information

We collect personal information in a variety of ways, both online and offline.

Information you provide directly

You may provide information when you:

submit an enquiry through our website;
request a quotation;
contact us by email;
telephone us;
communicate via WhatsApp or text message;
send us a message through Facebook, Instagram or other social media platforms;
subscribe to our newsletter;
complete personal details forms;
leave a review or testimonial; or
communicate with us after your holiday.

Information received from third parties

Where appropriate, we may receive personal information from:

accommodation providers;
property managers;
airport transfer companies;
ski schools;
ski hire providers;
lift pass providers;
other third-party suppliers;
referral partners; or
the lead passenger making a booking on behalf of other members of the travelling party.

Where another person provides us with your personal information as part of your Requested Services, we assume they have your authority to do so and have made you aware that your information will be shared with us for the purpose of arranging your Requested Services.

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies. This helps us to:

understand how visitors use our website;
improve website performance;
remember your preferences;
monitor website security; and
improve the services we offer.

Further information is available in our Cookies Policy.

If You Do Not Proceed with Your Enquiry

We retain information relating to enquiries and quotations, even where no contract is entered into with a Relevant Supplier, for legitimate business purposes such as responding to future enquiries, maintaining business records, improving our services and complying with legal obligations. Where appropriate, this information will be deleted or anonymised once it is no longer required. You may ask us to delete your personal information at any time, subject to any legal or regulatory obligations requiring us to retain certain records.

How We Use Your Personal Information

We only use your personal information where we have a lawful reason to do so and only for purposes that are relevant to the services we provide. Depending on your interaction with LDC Ski, we may use your personal information to:

respond to enquiries and provide quotations;
communicate with Relevant Suppliers on your behalf;
facilitate introductions to Relevant Suppliers;
pass information between you and Relevant Suppliers;
send confirmations, quotations, invoices and other documentation received from Relevant Suppliers;
respond to questions before, during and after your holiday;
assist with amendments or cancellations requested by you;
provide ongoing client support;
improve our website and Requested Services;
maintain business records;
comply with legal, tax and accounting obligations;
prevent fraud and protect our business;
establish, exercise or defend legal claims where necessary; and
send marketing communications where you have chosen to receive them or where permitted by law.

We will never sell your personal information to third parties.

Our Lawful Bases for Processing

Under the UK GDPR, every use of your personal information must have a lawful basis. The table below explains the main reasons we process your information.

Purpose	Lawful Basis
Responding to enquiries and providing quotations	Legitimate Interests
Taking steps prior to you entering into a contract with a Relevant Supplier	Contract
Providing Requested Services	Contract
Facilitating introductions to Ancillary Service Providers	Contract
Communicating with Relevant Suppliers on your behalf	Contract
Providing client support	Contract and Legitimate Interests
Sending updates and important travel information	Contract
Maintaining business records	Legitimate Interests
Preventing fraud and protecting our business	Legitimate Interests
Meeting tax, accounting and legal obligations	Legal Obligation
Sending newsletters and marketing emails	Consent or Legitimate Interests where permitted by law
Improving our website through analytics	Consent (where required) and Legitimate Interests

Where we rely on your consent, you are free to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before it was withdrawn.

Marketing Communications

From time to time, we may send you information about our services, special offers, new accommodation, ski holiday inspiration or other information that we believe may be of interest. We will only send marketing communications where:

you have actively subscribed to receive them;
you have given us your consent; or
we are otherwise permitted to do so under applicable privacy and electronic communications legislation.

You can unsubscribe from marketing emails at any time by:

clicking the unsubscribe link included in our emails;
contacting us directly; or
emailing us at laura@ldcski.com.

Please note that even if you opt out of marketing communications, we may still contact you regarding existing enquiries, contractual matters or important service updates.

Who We Share Your Personal Information With

We only share your personal information where it is necessary to provide the services you have requested, where required by law or where we have another lawful basis for doing so. Depending on the Requested Services you ask us to provide, we may share relevant information with:

accommodation providers;
property managers;
airport transfer providers;
lift pass providers;
ski or snowboard hire providers;
ski schools and instructors;
activity providers;
payment service providers;
IT service providers;
website hosting providers;
email and communication service providers;
professional advisers, including accountants, legal advisers and insurers;
regulatory authorities where required by law; and
law enforcement agencies where legally required.

We only share the information that is reasonably necessary for the Relevant Supplier or service provider to carry out the service you have requested. Where possible, we work only with reputable third-party suppliers who are committed to protecting personal information appropriately. They will normally process your personal information under their own privacy policies and as independent Data Controllers. We encourage you to review the privacy policies of those Relevant Suppliers where appropriate.

Automated Decision-Making

We do not use your personal information to make decisions based solely on automated processing, including profiling, where those decisions produce legal or similarly significant effects for you. Any important decisions relating to your enquiries or Requested Services are made by a member of LDC Ski.

International Transfers

Most of the personal information we collect is processed within the United Kingdom or the European Economic Area (EEA). However, some of the third-party service providers we use (such as website hosting, email providers, cloud storage providers or business software providers) may process personal information outside the UK or EEA. Where personal information is transferred internationally, we will ensure that appropriate safeguards are in place to protect your information in accordance with UK data protection legislation. These safeguards may include:

an adequacy decision made by the UK Government;
the use of approved International Data Transfer Agreements (IDTAs) or other recognised contractual safeguards; or
another lawful transfer mechanism permitted under UK GDPR.

How Long We Keep Your Personal Information

We will only retain your personal information for as long as it is reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, tax, accounting and reporting requirements. The length of time we retain information depends on the type of information and the purpose for which it was collected. As a general guide:

Information	Typical Retention Period
General enquiries that do not result in a booking	Up to 24 months
Enquiry, quotation and Requested Services records and correspondence	Up to 7 years after completion of the booking
Accounting and financial records	Up to 7 years, or longer where required by law
Marketing consent records	Until consent is withdrawn or no longer required
Website analytics	In accordance with our Cookies Policy

Where it is no longer necessary to retain your personal information, we will securely delete or anonymise it.

How We Protect Your Personal Information

We take appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures include, where appropriate:

secure password-protected systems;
trusted software and cloud service providers;
restricted access to personal information;
regular software and security updates;
secure methods of communication where appropriate; and
procedures for managing any suspected personal data breach.

Although we take reasonable steps to protect your information, no method of transmitting information over the internet or storing electronic data can ever be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

Children’s Personal Information

Many of the accommodations or ancillary services we introduce are for families and groups that include children. We may therefore process limited personal information relating to children where it is necessary, such as a child’s name, age or date of birth where required by a Relevant Supplier. This information is collected only for legitimate facilitating of the Requested Services you have asked us to provide and is handled with the same level of care and security as all other personal information. We expect the parent or legal guardian has authority to provide the child’s information.

Reviews and Testimonials

If you choose to leave a review or provide a testimonial about LDC Ski, we may publish it on our website or social media channels. We will normally display only your first and last name and where appropriate, your town, county or country unless you have specifically agreed that additional information may be published. If you would like us to remove a published review or testimonial, please contact us and we will consider your request promptly.

Links to Other Websites

Our website may contain links to third-party websites, including accommodation providers, third-party suppliers and other related businesses. Once you leave our website, we have no control over how those websites collect or process your personal information. We encourage you to read the privacy policies of any third-party websites before providing your personal information.

Your Rights

Under the UK GDPR, you have a number of important rights regarding your personal information. These include the right to:

request access to the personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your personal information where applicable;
request restriction of processing in certain circumstances;
object to certain types of processing;
request transfer of your personal information to another organisation where applicable;
withdraw your consent where processing is based on consent; and
object to direct marketing at any time.

We will respond to requests in accordance with applicable data protection legislation. To exercise any of your rights, please contact us using the details below.

Making a Complaint

If you are unhappy with the way we have handled your personal information, we would welcome the opportunity to resolve your concerns. Please contact us in the first instance using the details below. If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection. Further information can be found on the ICO website at www.ico.org.uk, or by calling 0303 123 1113.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in applicable legislation, guidance, our business practices or the Requested Services we provide. Any updated version will be published on our website together with the revised “Last updated” date. The updated Privacy Policy will apply from the date of publication. We encourage you to review this Privacy Policy periodically so that you remain informed about how we collect, use and protect your personal information.

Contact Us

If you have any questions about this Privacy Policy or the way LDC Ski processes your personal information, please contact us: